Director of Patron Engagement
The Director of Patron Engagement works with the VP for Development and VP for Marketing to execute programs that retain and delight patrons as they move through their journey from single ticket buyer to multi-ticket buyer to subscriber to first-time or renewing donor. This role is responsible for both subscriber retention strategies and direct mail appeals for donors in the Friends giving society. This position also manages one direct report.
VP for Marketing and Audience Development
The Vice President for Marketing and Audience Development (VP) has the overall responsibility for meeting the DPAA’s earned revenue goals from season subscriptions and single ticket sales and for implementing strategies to bring audiences back and build new ones. The VP is responsible for the leadership of the marketing department in the achievement of these goals. The VP also develops and manages DPAA’s brand and image identity, assuring a productive and inspiring interface with the community in ways that maximize earned revenue and strengthen and reinforce efforts to raise contributed income. DPAA is deeply committed to and invested in long-term audience and donor development (an excellent example of which is Aubrey Bergauer’s Long Haul Model), and seeks candidates able to continue this investment to retain and grow audiences, including communities not previously well-engaged with the art forms DPAA represents.